New revolutionary backpack on Kickstarter puts the power of customization in the hands of its users

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New revolutionary backpack on Kickstarter puts the power of customization in the hands of its users

October 03
02:54 2020

The 22seven ORION is a state-of-the-art backpack that offers an unprecedented level of configurability and personalization for users’ professional and lifestyle needs.

How about a backpack that allows complete customization for your evolving lifestyle? Sounds utopian, right? Well, La Costa California  and Singapore based 22seven Design has just launched a revolutionary backpack on Kickstarter that gives users the freedom to personalize it their way. It is beyond modularity. This innovative next-gen backpack will be a game changer!

“One single backpack is not always enough to cater to all our activities throughout the day.  There is no one backpack that looks good or works well for both work and a casual get together with friends. But it’s a hassle to carry more than one bag with us during the day. This is where our revolutionary 22seven ORION backpack comes to the rescue. After three years of extensive research, product development and testing, we can now finally bring to you the ONE completely customizable backpack that will be able to cater to all your work and lifestyle needs”, stated a team member of 22seven Design.

The 22seven ORION backpack’s central unit is called the BasePak, which incorporates patented FIDLOCK® magnetic snap fasteners. These rugged fasteners allow quick and ultra-secure attachment of the ergonomically designed FacePak which affords all the space and functionality demanded by a busy professional. Alternatively, there are optional multi-dimensional StylePak accessories to offer you even more versatility for an active lifestyle.

“Regular backpack brands offer the same bag in different colors but there is no difference in the bags’ design or functionality. Surely, our personalities cannot be distinguished by colors alone, right? So we brought you two different backpacks and both are distinctively styled to complement your unique individuality. With our innovative FacePak and StylePack accessories, the 22seven ORION backpack will redefine the way you work and live your life. We want to help you get organized for the day and bring you your lifestyle, personalized.”

These are the first batch of StylePak accessories to be introduced after the Kickstarter campaign:

  • Water Bottle Holder
  • Envelope Slip Case
  • Organizer Pouch
  • EVA Hard Case
  • Keyholder
  • Sunglasses Case
  • Laptop Sleeve 

Other features of ORION:

  • Comfortable Shoulder Strap
  • Genuine Leather Trims
  • Document Organizer
  • Luggage Handle Sleeve
  • Magnetic Fast Access Pocket
  • Magnetic Stash Pocket
  • RFID Protected Stash Pocket
  • Padded Laptop/Tablet Divider

The 22seven ORION backpack comes in two styles – Stealth Black made from ballistic nylon, and Urban Heather made from high weave polyester.

“Our 22seven ORION backpack is the ONE backpack you have been waiting for. It’s a perfect combination of ergonomics, functionality, user comfort, smart looks and high quality craftsmanship. Our StylePak accessories take our backpack to a different level of customization! Once funded on Kickstarter, we will create many more StylePak accessories to provide you complete personalization. Your generous support will enable us to bring these accessories to life and present the world with the ultimate backpack ecosystem.”

Backers will be rewarded with prelaunch discounts and offers only available on Kickstarter. To show your support for the campaign, please visit the 22seven Orion campaign:

About 22seven Design

22seven Design is a team based in La Costa, California and Singapore. We are dedicated to creating premium products that are timeless in design and adaptable to your lifestyle needs.

For additional information, contact: 

22seven Design
Kevin Haglof 
Tel: +1 760-845-2331
Email: [email protected]

Clarence Sim
Tel: +65-62581630
Email: [email protected]

Media Contact
Company Name: 22seven Design
City: Singapore
Country: Singapore

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